Why You Shouldn’t Care if Your Inbound Agency is a HubSpot Partner
Are you looking for an inbound agency that will deliver you results?
You may even have found one, and the conversation’s been going really well – until all of a sudden, they mention HubSpot, and you think: “Hang on a second, what is this HubSpot, and why should I be paying £560 on top of the £3k I’m already going to be paying you?”
That’s a very good question, and having worked with many businesses who all share the same fear, I know what you’re probably thinking right now.
You want to give your business the best possible chance of success with inbound marketing, but do you NEED an agency that’s a HubSpot partner to do that? In essence, does HubSpot really matter?
The simple answer is: no. HubSpot doesn’t matter.
And here’s why:
You should be focused on results
Because at the end of the day, HubSpot is just a tool, albeit, a very useful one. It is not the be-all and end-all of inbound marketing.
If an inbound marketing agency seems competent, understands your business, and can predict* mind-blowing results and if you just trust them, it shouldn’t matter if they’re using HubSpot, Pardot, Marketo or any of the other marketing automation software.
The bottom line is that you’re happy with what you’re going to set out to achieve together. And when you start seeing results (which can take a while regardless of what software you’re using), it’s a great feeling to know you’ve made the right choice.
After all, you’re not going to be the one using the software; they are.
One caveat to this, is if you plan to hire an inbound agency and then take over your marketing efforts yourself. If you have been using HubSpot, it can and will save you money, as you’ll be able to see exactly what’s been happening with your company’s inbound efforts over this time; including what’s working, and what isn’t.
*TIP: If an agency promises or 100% guarantees you the world, and things seem to good to be true, be wary. Nothing is ever guaranteed in the world of marketing, and you should trust your gut when making a decision about an inbound agency.
However, that’s not the ONLY benefit of using HubSpot – there are some other very noteworthy benefits, too.
The benefits of using HubSpot
As I was saying, HubSpot doesn’t really matter. However, it DOES have some great benefits.
These include the following:
Complete ownership over the collateral
If you decide you want to end your relationship with your chosen inbound agency for whatever reason, everything in HubSpot remains yours. So, there’s no fighting to gain control of your content, and no awkwardness about who owns anything.
Inbound-certified strategists and writers
Because HubSpot partners have gone through some very thorough training and sat through strict exams, you know for a fact that the agency you’re working with knows inbound inside and out. So, you know your business is in good hands.
Full transparency for ultimate peace of mind
You should be able to go into HubSpot any time you like to see exactly what’s been going on with your company’s inbound marketing efforts. There’s nothing hidden, the results are all there for you to see for yourself.
One tool to save you money
HubSpot is an all-in-one marketing automation tool, so your chosen agency will not only save you money by not having to fork out for multiple pieces of software, it will also save them time.
If you’re looking for an inbound marketing agency to help grow your business, you may reach the point where HubSpot comes into the conversation. Which begs the question: does it really matter if an agency is a HubSpot partner?
The simple answer is: no. At the end of the day, you should be focused on results, and HubSpot is simply one of the many tools an agency can use to help you achieve success with your inbound efforts.
Saying that, HubSpot does have some worthwhile benefits, including:
- Complete ownership over the collateral
- Inbound-certified strategists and writers
- Full transparency for ultimate peace of mind
- One tool to save you money