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Why It’s Dangerous to Hire Construction Workers For Skills Alone

hire-construction-workersWhen it comes to finding the best employees for your construction business, it can be a bit of a jungle out there.

You want to build up your reputation as being one of the top construction companies in your area, and your workers are a key part of that. After all, they’re the ones that your clients will be dealing with most.

Sure, you can do all the usual things like create detailed job listings and check references carefully, but you already know that.

However, if you’re hiring purely based on skills alone, maybe you should think again…

In this blog post, I’m going to highlight 6 tips you can take to ensure you’re only selecting the cream of the crop, and explain why culture should always come first.

1. Predict your workers’ capacity

There will be times when you’re left high and dry by someone not showing up to work, or a good employee quitting to go elsewhere – those times are unavoidable, I’m afraid.

However, you can predict when you’re going to need to hire new employees by keeping an eye on your current team’s capacity and how fast you’re acquiring new business. Doing this will give you a headstart in your hiring process, so you won’t be desperately searching for someone – anyone – at the last minute.

2. Culture comes first

In order to make your company a success, you need the right people behind you that share your business’s passion and beliefs. When hiring, make your company goals clear from the outset, and only choose the people who share these goals and want to see you succeed.

Don’t get me wrong – skill is important, but it also goes without saying that the right attitude, consideration for clients’ property and a friendly manner can mean all the difference between getting new business or having to scrape by for leads.

3. Attract the right people

Hiring workers that fit in with your company culture is essential, but how do you get their attention in the first place? One of the best ways to do this is with inbound marketing.

Create blogs and quality content on your site that shows you know your industry inside-out, especially to do with the hiring of construction workers. Share these posts on social media, and you’ll find ideal candidates will naturally enquire about jobs with your company.

4. Give them a reason to stay

Once you’ve got your desired workforce together, to need to make your employees feel truly valued and part of something special. Listen to them, take their input on-board and let them have their say in some company decisions.

Don’t forget to reward them when they’ve done a particularly good job – even if it’s just a simple ‘thank you’, you’ll find it goes a long way.

5. Stay on the lookout

So, you’re recruitment process has worked and you now have all the workers you need. Why should you keep looking? In the construction business, it’s important to make connections and always be on the lookout for potential employees – as you never know when you’re going to suddenly need someone.

For that reason, keep in touch and maintain relationships with previous employees, or start new ones with potential recruits, so you can cut down on hiring times when you need to find someone new.

6. Become the best company to work for

As a construction company, your reputation often precedes you when it comes to finding new staff, so one of the best pieces of advice I can give you is to build and maintain your reputation as a good employer to work for.

This means always treating your staff well, as not only will this help your reputation, it’ll also mean they’ll be more likely to stay in the long-run, or even refer friends or other good contacts.

Soon, you’ll have them beating down the door to work for you.


Finding the best employees for your construction business is a no-brainer, but how do you find them? I’ve put together the 7 main steps above, so that you can always make sure you’re hiring the right people for the job.

In summary:

  1. Predict your workers’ capacity
  2. Culture comes first
  3. Attract the right people
  4. Give them a reason to stay
  5. Stay on the lookout
  6. Become the best company to work for

Follow these 7 steps, and you won’t just find the right person for the job THIS time – you’ll find them every time. Are you looking to hire the best of the best for your construction business?

Stargazer helps construction companies generate more leads and clients via their website. If you are looking of ways to connect and reach more customers why not talk to us today or read the guide below.


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