So, you’ve successfully created your niche business, but you can’t help but notice that something’s missing. Could that something be –customers–perhaps? If you’re selling a product that people want, there’s no way your sales should be slipping away, unless of course your marketing isn’t up to par.
If your business operates online, or you have a Website linked to your physical location, inbound marketing could be the solution.
According to Hubspot, outbound marketing is declining, while inbound marketing is becoming more popular. Just take a look at these statistics:
- 61% of global Internet users research products online.
- Worldwide, we conduct 131 billion searches per month on the web.
- 44% of online shoppers begin by using a search engine.
What you can see from the above statistics is that consumers just don’t want to be approached by businesses anymore, They want to find out about your service by ‘seeking’ it out; and that’s where inbound marketing comes in. Inbound marketing solutions such as company blogs, social media campaigns and website content optimised for SEO are all lucrative solutions that generate leads and increase revenue.
In fact, some businesses have increased their revenue by 57% using inbound marketing solutions such as company blogs and LinkedIn. If you have a high bounce-rate, low customer retention, an abundance of unqualified leads, or a drop in revenue, here are some inbound marketing solutions you can use to turn it all around.
Inbound Marketing Solutions
When you think of inbound marketing, you might automatically think of content and keyword stuffing, but to be honest this isn’t what inbound marketing is about. Inbound marketing is any method used to ‘successfully’ attract visitors to you, instead of you having to go after them. Here is a list of successful inbound marketing techniques and how they benefit niche businesses.
LinkedIN is a business network that brings businesses and professionals together. Unlike other social media websites, this site is dedicated to professionals and industry leaders and the platform is more streamlined. Here, you can showcase your brand by adding some important information about it, milestones or achievements and some information on the founders.
According to Social Media today, LinkedIn has SEO mojo, so you don’t have to optimise your content for people to find you in an organic search. The result – higher visibility in a search engine and more views on your website.
It seems that the entire world is using Facebook, and that guess isn’t far off, In fact, over 2 billion people use Facebook to connect with friends, family and businesses, yes businesses. Traditionally, Facebook was just a place where buddies could chat; however it’s now morphed into one of the world’s biggest advertising playgrounds.
When users sign-in, they can see ads on the right bar and suggested pages to like in their news feed, based on their interests and previous searches. If your niche is one of their interests, and you’ve paid for advertising space, they will see your business ad. If you’re looking for the free route, Facebook allows businesses to open profiles for free. You can post shareable, interesting and industry-related content to draw in followers and increase your revenue like magic.
Professional blogs work like rerouting signs that take consumers right to your website. These blogs are meant to show-off your knowledge of the industry. It should consist of the latest trends in your industry, shareable and engageable content, helpful videos, industry news, new developments and downloadable content such as infographics and white papers. Optimising this content with helpful keywords will help consumers find you in a search engine, so linking back to your website in the content helps to drive traffic to your website improving your sales and brand visibility.
As you can see, the success of your niche business needn’t be a desolate wasteland. Turn it into the successful well-oiled machine that it was meant to be by using inbound marketing. Remember, in order for any of the above tips to actually work your website needs to be clean, designed well and easy to navigate; your social media pages must be active and engaging; and your website should be optimised for mobile web viewing.
What do you think about inbound marketing as a growth tool? Is outbound marketing out for good? Have your say.