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What is HubSpot &Do I need it for my Marketing Campaigns?​

by | Jan 29, 2016 | HubSpot | 1 comment

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Are you unsure of whether you need HubSpot for your marketing campaigns?

If you’re like many of the businesses that approach me, you’ve probably been told by one agency or another that you’re going to absolutely need HubSpot, and you’ll be lost without it.

Of course, that’s not really the case.

And not all agencies actually take the time to explain why HubSpot is important, or what it’ll actually do (and fail to do) for your business.

If you’re feeling confused about the main role of HubSpot and how it’s actually used in a truly successful inbound marketing campaign, this blog should help shed some light on the subject.

So, let’s get started with the basics, shall we?

What is HubSpot?

Essentially, HubSpot is a sales platform that really helps you deliver on every aspect of inbound marketing. It gives you clarity on what’s working and what’s not, as well as your return on investment and which areas can be improved on.

To me, the biggest benefit of HubSpot is that it can save you a lot of time. Because without it, you’ll be using various other segmented tools to help with your marketing efforts, for tasks such as:

  • Email marketing
  • Analytics
  • SEO
  • Landing pages
  • Blog posts
  • Lead management
  • Social media
  • CRM

The list goes on and on!

So, to sum it up, HubSpot allows you to create an inbound marketing campaign quickly, simply and effectively – it’s also a fraction of the cost if you were to undertake all of these tasks on your own.

Help to grow your business

HubSpot is generally a great tool if you’re looking to increase the number of quality leads for your business – which is essential for business growth.

At Stargazer, we recommend HubSpot to our clients – but only if it’s a good fit for their business. One of our clients has so far managed to increase his sales by 187% since signing up.

You may be thinking about purchasing HubSpot if you’re looking to hire an inbound agency, or perhaps take on inbound marketing in-house.

If that’s the case, you may want to read the next section…

When NOT to buy HubSpot

Firstly, the most obvious reason HubSpot is NOT a good fit for your business is simple: you can’t afford it. If you’re a small business that isn’t generating a lot of revenue yet, you might want to wait.

HubSpot’s prices currently range from £140 to £1600 per month.

Another reason HubSpot may not be right for you is if you don’t currently have a marketing plan or inbound content strategy in place before you buy.

Especially if you’re planning to use HubSpot in-house, you should be fully confident with how to successfully use and understand the various features before you purchase.

You should also have a clear indication of how it is going to help you business, and how it is going to fit in with your current marketing efforts.

Without knowing this, there’s a good chance your HubSpot platform will simply sit there gathering dust while wasting you money.

An inbound marketing agency will help you to understand all of this, and can even take on most of the technical stuff for you so that you can learn more as you go along.

Try the free demo

Finally, if you’re still unsure of whether HubSpot is right for your business, you can always sign up to the free 30-day demo to help you get a better feel for the software.

It’s also worth mentioning that HubSpot is not the only sales platform out there.

Conclusion

HubSpot is basically a sales platform that can help you every step of the way during your inbound marketing campaign and make it a success.

It shows you what’s working and what isn’t, as well as showing you a clear return on investment and which areas still need some work. However, HubSpot isn’t right for everyone, and with prices ranging from £140 – £1600 per month, budget is one of the main reasons it may not be the best fit.

I’d also recommend only buying HubSpot once you have a clear strategy in place and are confident with using its various features – although any good inbound marketing agency should be able to help you with this and take control of all of the technical stuff, so you can learn as you go.

What aspects of HubSpot do you find particularly attractive, and what puts you off? I’d love to hear your thoughts in the comments.

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