Are you wondering if Facebook and Twitter are actually worth the hassle?
Let’s be honest, in the huge list of things you should be doing to further your business, social media maybe shouldn’t be at the top of your priorities.
Not what you expect to read on a social media services page, is it?
The reason for this is that social media amplifies what you already have; just like with Google Ads, you should only really be driving traffic to the pages you know work already – and for sharing fabulous content you know your best customers are going to love.
As you know, the free lunch on social media is over, so if you don’t have your content, landing pages, call-to-actions and other aspects of your website right, you should really be putting the time and effort into providing the best user experience you possibly can.
Once you’ve got everything else sorted, the rest will follow, but we’d advise not paying too much attention to social media at this juncture.
Saying that, it can be a successful way of engaging and starting conversations with your customers, and it can become the perfect platform to answer their questions. It’s all about building a connection with your audience; not just how many likes or followers you have.
What Can Social Media Do For You?
- Reach and engage with the right people
- Better brand management
- Share your content with your best customers
- Increased brand exposure
- Increased leads and ecommerce revenue
We can put together an effective social media strategy to help promote your content and attract new customers, as part of a holistic digital marketing campaign.
Not only that, we’ll also give you training and set you up with the tools you need to get the most out social media.
*Source: The Content Marketing Institute
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