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Is your email database full of uninterested people?
Is your Edinburgh business needing help getting the right people to open your emails?
Email marketing is often a misunderstood marketing channel but can be your best source of leads and repeat business.
If your are an Edinburgh business and you want to increase the size of your email database or increase your open rates then perhaps you’ll turn to email marketing services for help.
In this final best of Edinburgh series I apologise if you came to this post looking for a list of email marketing services in Edinburgh, as you may be disappointed.
I wanted to use this opportunity to tell you how to get the most out of your email marketing and hopefully go away with a plan to use email marketing to increase revenue for your business.
However what you will find is that there are very few companies who just offer email marketing as a service. This is because to be honest there is not a lot of money to be made providing solely this service.
You just need to look at our best of Edinburgh Digital Marketing companies post and you will find that most of them also offer an email marketing service.
Things you should know about email marketing
Never ever buy an email list.
I know it may be tempting, as you will receive a large list of targeted companies or individuals.
The problem with these lists is that they are usually old data and in most cases no one ever asked to be put on them.
Do you want your first contact with someone to be a spam email?
No of course you don’t. However this doesn’t help you, as you want a great database to sell to.
The problem is no one wants to be sold to, so if this is what you plan to do with your database then it is a massive wasted opportunity for your Edinburgh business.
You need to grow your list organically.
How to grow your email list organically
People have questions and you need to answer them. A blog is a great place to do this and by providing people the opportunity to subscribe to your blog means they can receive your content straight into their inbox.
For people to want to subscribe to your blog you need to make sure you are creating content that is of interest to them and of high quality.
Create content that answers their most asked questions when thinking about using a service or product like yours.
Try offering them premium whitepapers, ebooks, cheat sheets, assessments and case studies that they can download.
Create a landing page with a form so they can exchange their email address to download this expert content.
Once these people have given you their email address you can then personalise the emails you send, and send them content that is helpful.
Address their pushbacks with case studies and move them through your sales funnel.
This process is a part of inbound marketing and is the most successful way to market your business today. So much so I built a company to do just this and you can too.
Don’t ever buy an email list. Grow your list organically by offering people things that are actually useful to them like ebooks and whitepapers.
Send personalised emails that help them solve the problems they are having and avoid the hard sell.
Now its your turn
What experience have you had with email marketing? I would love to know in the comments below.
Other posts in the best of Edinburgh series: