METHODOLOGY

[et_pb_section fb_built=”1″ background_color=”#f4f4f4″ admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.47″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off”][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.47″ text_font_size=”43″ text_text_color=”#000000″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center”]WHAT WE DO
[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.47″ text_font_size=”24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center”]We remove the guesswork from your marketing and replace it with predictable, scalable revenue
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row padding_mobile=”off” custom_margin=”||0px|” background_color=”#f4f4f4″ column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” parallax_method_3=”off” admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2015/11/attract-1.png” align=”center” admin_label=”Image” _builder_version=”3.0.47″ animation=”off”] 
[/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font_size=”17″ text_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center”] We attract the right people her[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2015/11/convert-1.png” align=”center” admin_label=”Image” _builder_version=”3.0.47″ animation=”off”] 
[/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font_size=”17″ text_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center”]and turn them into lots of these[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2015/11/close-1.png” align=”center” admin_label=”Image” _builder_version=”3.0.47″ animation=”off”] 
[/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font_size=”17″ text_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center”]so you can create many of these[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.47″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off”][et_pb_row custom_padding=”|||” custom_margin=”|||” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” admin_label=”Row” _builder_version=”3.0.82″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_font=”||||||||” header_2_font=”||||||||” header_2_text_color=”#000000″]

1. The Strategy

[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_font_size=”18px” text_text_color=”#000000″ text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_font=”||||||||”]We work with you to understand your business and sales process to create a solid foundation so your business can expand.  We then create your custom blueprint to accomplish your business and marketing goals.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2016/04/icon1.png” admin_label=”Image” _builder_version=”3.0.82″ max_width=”54%” animation_style=”slide” animation_direction=”right” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”right”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#efeff4″ admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.92″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” box_shadow_style=”preset1″][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2016/04/icon2.png” admin_label=”Image” _builder_version=”3.0.82″ max_width=”56%” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left”] [/et_pb_image][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_text_color=”#535257″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||5%” header_font=”||||||||” header_2_font=”||||||||” header_2_text_color=”#000000″]

2. Platform Setup

[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_font_size=”18px” text_text_color=”#000000″ text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||5%” text_font=”||||||||”]

Once we have completed your blueprint it is time to build your framework.  We integrate your website with our all in one marketing platform.  We make sure your social media platforms are set up correctly so your businesses message is unified across all channels.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.0.47″][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_line_height=”44px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_font=”||||||||” header_2_font=”||||||||” header_2_text_color=”#000000″]

3. Getting Your Business Found

[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font_size=”18px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

A key part of any inbound marketing strategy is buyer persona building.  A buyer persona is a semi-fictional representation of your ideal customer.  We need to understand who this content is being created for and what questions they have when buying your product or service.

By creating content for these personas we attract the right kind of people to your website.  This will establish trust and build relationships with your website visitors.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2016/04/icon5.png” admin_label=”Image” _builder_version=”3.0.82″ max_width=”61%” animation_style=”slide” animation_direction=”right” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”right”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#efeff4″ admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.92″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” box_shadow_style=”preset1″][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2016/04/icon7.png” admin_label=”Image” _builder_version=”3.0.82″ max_width=”62%” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left”] [/et_pb_image][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_line_height=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_font=”||||||||” header_2_font=”||||||||” header_2_text_color=”#000000″]

4. Converting Visitors Into Leads

[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font_size=”18px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Once your visitors reach your website and have consumed your great content we now need to identify them.  We do this by creating premium content that is related to the content they have just consumed, perhaps a whitepaper or eBook.

We will utilise landing pages equipped with a short form so that when a visitor submits their information they are given a link to download the premium content. You are trading their contact information for your unique knowledge.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.0.47″][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_text_color=”#535257″ text_line_height=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_font=”||||||||” header_2_font=”||||||||” header_2_text_color=”#000000″]

5. Closing Leads

[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font_size=”18px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Now that someone has downloaded your premium content they are what we call information qualified.  They are not ready to buy as they haven’t shown an interest in your product yet.

Email marketing is used to nurture these leads first into marketing qualified leads and then finally sales qualified.  Once they reach sales qualified they are now ready to be contacted by sales.  We do this by creating targeted workflows, you may call this lead nurturing.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2016/04/icon4.png” admin_label=”Image” _builder_version=”3.0.82″ max_width=”68%” animation_style=”slide” animation_direction=”right” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”right”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#efeff4″ admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.92″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” box_shadow_style=”preset1″][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2016/04/icon6.png” admin_label=”Image” _builder_version=”3.0.82″ max_width=”66%” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left”] [/et_pb_image][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_line_height=”44px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_font=”||||||||” header_2_font=”||||||||” header_2_text_color=”#000000″]

6. Delighting Your Customers

[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font_size=”18px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Inbound marketing does not end when you make a sale.  No, we want your customers to be delighted and become brand advocates.  By using social media and email marketing we can turn your customers into brand advocates.  Even when your leads do not become customers they can still be great at getting the word out there about your great service.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.0.47″][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_line_height=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_font=”||||||||” header_2_font=”||||||||” header_2_text_color=”#000000″]

7. Analyse

[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font_size=”18px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]We analyse your marketing campaign with a fine toothcomb and will optimise it at every turn, optimising landing pages to increase the amount of people filling out your forms to personalising the email messages you send.  We don’t want to just achieve your goals we want to surpass them and be your partner for a long time to come.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2016/04/icon3.png” admin_label=”Image” _builder_version=”3.0.82″ max_width=”58%” animation_style=”slide” animation_direction=”right” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”right”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#000000″ disabled_on=”off|off|off” _builder_version=”3.0.92″ custom_margin=”0px|||” custom_padding=”0px|||” custom_padding_tablet=”0px|||” padding_mobile=”on” global_module=”70″ box_shadow_style=”preset1″ box_shadow_color=”rgba(255,255,255,0.3)”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ custom_padding=”|5%||5%” background_color=”#000000″ column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” parallax_method_3=”off” parallax_method_4=”off” background_position_1=”top_left” background_position_2=”top_left” background_position_3=”top_left” background_position_4=”top_left” background_repeat_1=”no-repeat” background_repeat_2=”no-repeat” background_repeat_3=”no-repeat” background_repeat_4=”no-repeat” module_id=”repeat” module_class=”repeat” _builder_version=”3.0.90″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_text background_layout=”dark” _builder_version=”3.0.92″ text_font=”Roboto||||||||” text_font_size=”16px” text_text_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px|” custom_padding=”||0px|”]

WHAT WE DO

[/et_pb_text][et_pb_text background_layout=”dark” _builder_version=”3.0.92″ text_font=”Roboto|||||on|||” text_font_size=”13px” text_font_size_phone=”14″ text_font_size_last_edited=”on|phone” text_text_color=”#ffffff” text_line_height=”2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px|||” custom_padding=”0px|||”]

HOMEPAGE
ABOUT US
PROBLEMS WE SOLVE
SUCCESS STORIES
INBOUND MARKETING
CUSTOMER CENTRIC WEB DESIGN
WORKSHOPS
PRIVACY & COOKIES  

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_text background_layout=”dark” _builder_version=”3.0.92″ text_font=”Roboto||||||||” text_font_size=”16px” text_text_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px|” custom_padding=”||0px|”]

RESOURCES

[/et_pb_text][et_pb_text background_layout=”dark” _builder_version=”3.0.92″ text_font=”Roboto||||||||” text_font_size=”13px” text_font_size_last_edited=”on|phone” text_line_height=”2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

HEALTHCARE MARKETING

CONSTRUCTION MARKETING

HOME IMPROVEMENTS MARKETING

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_text background_layout=”dark” _builder_version=”3.0.92″ text_font=”Roboto||||||||” text_font_size=”16px” text_text_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px|”]

GET IN TOUCH

[/et_pb_text][et_pb_text background_layout=”dark” _builder_version=”3.0.92″ text_font=”Roboto||||||||” text_font_size=”13px” text_font_size_last_edited=”on|phone” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Selkirk Office
9 Tower Street
Selkirk Scotland
TD74LR
PHONE 01750 21379

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_text background_layout=”dark” _builder_version=”3.0.92″ text_font=”Roboto||||||||” text_font_size=”16px” text_text_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px|” custom_padding=”|||”]

SOCIAL

[/et_pb_text][et_pb_social_media_follow background_layout=”dark” url_new_window=”off” follow_button=”on” _builder_version=”3.0.92″ link_shape=”rounded_rectangle”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/StargazerDigital/” _builder_version=”3.0.47″ background_color=”#3b5998″ bg_color=”#3b5998″ link_shape=”rounded_rectangle” follow_button=”on” url_new_window=”off”] facebook [/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/company/stargazer-digital” _builder_version=”3.0.47″ background_color=”#007bb6″ bg_color=”#007bb6″ link_shape=”rounded_rectangle” follow_button=”on” url_new_window=”off”] LinkedIn [/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/wearestargazer” _builder_version=”3.0.47″ background_color=”#00aced” bg_color=”#00aced” link_shape=”rounded_rectangle” follow_button=”on” url_new_window=”off”] Twitter [/et_pb_social_media_follow_network][/et_pb_social_media_follow][et_pb_code _builder_version=”3.0.92″]<div class="ss-partner-certification-badge" data-badge-shape="ribbon" data-badge-width="300"></div><!– [et_pb_line_break_holder] –><script type="text/javascript"><!– [et_pb_line_break_holder] –> var ss_cid = 'MzawMDEzNjI2BAA';<!– [et_pb_line_break_holder] –> var ss_domain = 'https://koi-3QNBX6BI2I.marketingautomation.services/';<!– [et_pb_line_break_holder] –></script><!– [et_pb_line_break_holder] –><script type="text/javascript" src="https://koi-3QNBX6BI2I.marketingautomation.services/client/partner-cert.js" async></script><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –><noscript><!– [et_pb_line_break_holder] –><a href="https://sharpspring.com" target="_blank"><img width="300" height="150" src="https://app.sharpspring.com/includes/img/partner-cert/ribbon.png"></a><!– [et_pb_line_break_holder] –></noscript> [/et_pb_code][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2017/12/founding-member.png” _builder_version=”3.0.92″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section]