WHAT WE DO
We remove the guesswork from your marketing and replace it with predictable, scalable revenue
We attract the right people here
and turn them into lots of these
so you can create many of these
1. The Strategy
We work with you to understand your business and sales process to create a solid foundation so your business can expand. We then create your custom blueprint to accomplish your business and marketing goals.
3. Getting Your Business Found
A key part of any inbound marketing strategy is buyer persona building. A buyer persona is a semi-fictional representation of your ideal customer. We need to understand who this content is being created for and what questions they have when buying your product or service.
By creating content for these personas we attract the right kind of people to your website. This will establish trust and build relationships with your website visitors.
5. Closing Leads
Now that someone has downloaded your premium content they are what we call information qualified. They are not ready to buy as they haven’t shown an interest in your product yet.
Email marketing is used to nurture these leads first into marketing qualified leads and then finally sales qualified. Once they reach sales qualified they are now ready to be contacted by sales. We do this by creating targeted workflows, you may call this lead nurturing.
We analyse your marketing campaign with a fine toothcomb and will optimise it at every turn, optimising landing pages to increase the amount of people filling out your forms to personalising the email messages you send. We don’t want to just achieve your goals we want to surpass them and be your partner for a long time to come.
2-8 Blackrock House
Edinburgh EH10 5HW
PHONE: 0131 5640243
9 Tower Street
PHONE 01750 21379