0131 5640243

METHODOLOGY – WHAT WE DO

We know that inbound marketing can seem a bit confusing at first as there are so many different aspects to making it work.  Content marketing, SEO, email marketing and more.  We will work with you to simplify the process and only talk to you in terms everyone can understand.  Below is a brief jargon free explanation!

WHAT WE DO

We remove the guesswork from your marketing and replace it with predictable, scalable revenue

We attract the right people here

and turn them into lots of these

so you can create many of these

1. The Strategy

We work with you to understand your business and sales process to create a solid foundation so your business can expand.  We then create your custom blueprint to accomplish your business and marketing goals.

2. Platform Setup

Once we have completed your blueprint it is time to build your framework.  We integrate your website with HubSpot’s all in one marketing platform.  We make sure your social media platforms are set up correctly so your businesses message is unified across all channels.

3. Getting Your Business Found

A key part of any inbound marketing strategy is buyer persona building.  A buyer persona is a semi-fictional representation of your ideal customer.  We need to understand who this content is being created for and what questions they have when buying your product or service.

By creating content for these personas we attract the right kind of people to your website.  This will establish trust and build relationships with your website visitors.

4. Converting Visitors Into Leads

Once your visitors reach your website and have consumed your great content we now need to identify them.  We do this by creating premium content that is related to the content they have just consumed, perhaps a whitepaper or eBook.

We will utilise landing pages equipped with a short form so that when a visitor submits their information they are given a link to download the premium content. You are trading their contact information for your unique knowledge.

5. Closing Leads

Now that someone has downloaded your premium content they are what we call information qualified.  They are not ready to buy as they haven’t shown an interest in your product yet.

Email marketing is used to nurture these leads first into marketing qualified leads and then finally sales qualified.  Once they reach sales qualified they are now ready to be contacted by sales.  We do this by creating targeted workflows, you may call this lead nurturing.

6. Delighting Your Customers

Inbound marketing does not end when you make a sale.  No, we want your customers to be delighted and become brand advocates.  By using social media and email marketing we can turn your customers into brand advocates.  Even when your leads do not become customers they can still be great at getting the word out there about your great service.

7. Analyse

We analyse your marketing campaign with a fine toothcomb and will optimise it at every turn, optimising landing pages to increase the amount of people filling out your forms to personalising the email messages you send.  We don’t want to just achieve your goals we want to surpass them and be your partner for a long time to come.

GET IN TOUCH

Edinburgh Office
2-8 Blackrock House
Millar Crescent
Edinburgh EH10 5HW
PHONE: 0131 5640243

Selkirk Office
9 Tower Street
Selkirk Scotland
TD74LR
PHONE 01750 21379