Inbound Marketing Services

Are you looking for an effective way to get more leads and sales for your business?

Inbound Marketing: the facts


more leads are generated by inbound tactics than traditional paid marketing.


Inbound marketing costs 62% less per lead than traditional outbound marketing.


61% of consumers look to articles and blogs for info about potential purchases

Inbound marketing is a tried and tested method that works for most types of business models, and chances are, it could work for you. For instance, maybe you’re struggling to find high quality leads, and just can’t seem to generate enough sales from referrals. Or perhaps you’ve already taken a few steps into the world of PPC, SEO or emailing marketing in order to grow your business online and overcome the current plateau you’re stuck on. However, this segmented, incomplete approach will often lead to very limited results. If any of this sounds familiar, you’ll probably find you will benefit from the more holistic approach that is inbound marketing.
But what is it?
Inbound is a new method of marketing that has developed and evolved to meet the changing behaviours and needs of the customer. It essentially changes the way you communicate with potential customers, so instead of pushing people away with sales-driven marketing messages, you’re pulling them in with engaging and helpful content that answers their questions.
How does it work?

Inbound marketing’s methodology consists of four main stages:

  • Attract the right kind of people to your website
  • Convert those visitors to leads
  • Close more leads into customers
  • Delight them into becoming brand advocates
By focusing on the challenges your customers face at each stage of their buying journey, and solving them, you can create helpful, informative and valuable content that is entirely customer-focused. This essentially empowers the customer to make the right decisions for them – instead of delivering overly pushy sales pitches that send them running. In a nutshell, inbound helps to build trust and authority whilst attracting the right kind of people to your website; the ones that will actually be the most likely to buy your product. The result? You’ll have much higher quality leads you can then follow through on, leading to increased sales and business growth over time.

Inbound Marketing 101

Welcome to Inbound 101. A one-stop shop, for learning all there is to know about the very basics of inbound, right the way through to providing all the resources you’re ever going to need.

What is inbound marketing and is it a good fit for my business?

If you’re completely new to inbound marketing, this introduction will give you a better idea of what it’s all about, and whether it’s the right way forward for your business. Below, we’ve covered everything from the technical definition of inbound, to books,agencies, inbound strategies, certification, software and ROI, along with 5 reasonsinbound might not work for you.

What kind of results can I expect from inbound?

If you’re unsure what to expect from investing in the inbound marketing methodology, this section will help you get a better picture of what’s really involved. Below, we’ve covered topics such as who’s responsible for content creation, as well as the kind ofresults you can expect to see from inbound, and when you can expect achieve them.

What is an inbound marketing agency and how do I choose one?

If you’re thinking about using an inbound marketing agency, this section’s got you covered. It gives you advice on hiring an inbound agency of your own, as well as a run-down of 8 of the best inbound marketing agencies around – so you can decide which one might be best for your business.


Selkirk Office
9 Tower Street
Selkirk Scotland
PHONE 01750 21379