Inbound Marketing Services Proven to Increase Sales

inbound marketing Services

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Inbound Marketing Services

[/et_pb_text][et_pb_text background_layout=”dark” admin_label=”Text” _builder_version=”3.0.92″ text_font=”Roboto|300|||||||” text_font_size=”42px” text_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_line_height=”1.2em”] Are you looking for an effective way to get more leads and sales for your business? [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#ffffff” admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.47″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off”][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_font=”|||on|” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” header_font=”||||||||” header_2_font=”Source Sans Pro||||||||” header_2_text_color=”#000000″]

Inbound Marketing: the facts

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row use_custom_width=”on” custom_width_px=”900px” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” parallax_method_3=”off” admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_circle_counter title=”more leads are generated by inbound tactics than traditional paid marketing.” number=”54″ bar_bg_color=”#1f95d4″ circle_color=”#efeff4″ circle_color_alpha=”1″ admin_label=”Circle Counter” _builder_version=”3.0.82″ title_font=”||||” title_font_size=”18px” title_text_color=”#020202″] [/et_pb_circle_counter][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_circle_counter title=”Inbound marketing costs 62% less per lead than traditional outbound marketing. ” number=”62″ bar_bg_color=”#1f95d4″ circle_color=”#efeff4″ circle_color_alpha=”1″ admin_label=”Circle Counter” _builder_version=”3.0.82″ title_font_size=”18px” title_text_color=”#020202″] [/et_pb_circle_counter][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_circle_counter title=”61% of consumers look to articles and blogs for info about potential purchases” number=”61″ bar_bg_color=”#1f95d4″ circle_color=”#efeff4″ circle_color_alpha=”1″ admin_label=”Circle Counter” _builder_version=”3.0.82″ title_font_size=”18px” title_text_color=”#020202″] [/et_pb_circle_counter][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#ffffff” admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.92″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off”][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_font_size=”18px” text_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_font=”||||||||”]Inbound marketing is a tried and tested method that works for most types of business models, and chances are, it could work for you. For instance, maybe you’re struggling to find high quality leads, and just can’t seem to generate enough sales from referrals. Or perhaps you’ve already taken a few steps into the world of PPC, SEO or emailing marketing in order to grow your business online and overcome the current plateau you’re stuck on. However, this segmented, incomplete approach will often lead to very limited results. If any of this sounds familiar, you’ll probably find you will benefit from the more holistic approach that is inbound marketing.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#ffffff” admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.82″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off”][et_pb_row padding_right_1=”5%” admin_label=”Row” _builder_version=”3.0.82″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_right=”5%” parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font=”|||on|” text_font_size=”33px” text_text_color=”#020202″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] But what is it? [/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.82″ text_font_size=”18px” text_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Inbound is a new method of marketing that has developed and evolved to meet the changing behaviours and needs of the customer. It essentially changes the way you communicate with potential customers, so instead of pushing people away with sales-driven marketing messages, you’re pulling them in with engaging and helpful content that answers their questions. [/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code admin_label=”video” _builder_version=”3.0.47″]<iframe src="//fast.wistia.net/embed/iframe/vjy623pff7?videoFoam=true" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="965" height="543"></iframe><script src="//fast.wistia.net/assets/external/E-v1.js"></script>[/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#ffffff” admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.92″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off”][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” admin_label=”Text” _builder_version=”3.0.92″ text_font=”|||on|||||” text_font_size=”36″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||10px|” text_text_color=”#000000″] How does it work? [/et_pb_text][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2015/11/inbound_methodology-1.png” show_in_lightbox=”on” align=”center” admin_label=”Image” _builder_version=”3.0.47″ animation=”off” sticky=”off”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” admin_label=”Text” _builder_version=”3.0.92″ text_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_font=”||||||||” text_text_color=”#000000″]

Inbound marketing’s methodology consists of four main stages:

  • Attract the right kind of people to your website
  • Convert those visitors to leads
  • Close more leads into customers
  • Delight them into becoming brand advocates
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” admin_label=”Text” _builder_version=”3.0.92″ text_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_font=”||||||||” text_text_color=”#000000″] By focusing on the challenges your customers face at each stage of their buying journey, and solving them, you can create helpful, informative and valuable content that is entirely customer-focused. This essentially empowers the customer to make the right decisions for them – instead of delivering overly pushy sales pitches that send them running. In a nutshell, inbound helps to build trust and authority whilst attracting the right kind of people to your website; the ones that will actually be the most likely to buy your product. The result? You’ll have much higher quality leads you can then follow through on, leading to increased sales and business growth over time. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#ffffff” admin_label=”section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.92″ custom_padding=”0px||0px|” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text admin_label=”Inbound Marketing 101- start” _builder_version=”3.0.92″ text_font=”|||on|” text_text_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”40px|||” header_font=”||||||||” header_text_color=”#000000″]

Inbound Marketing 101

[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_font=”Open Sans||||” text_font_size=”24″ text_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||40px|”] Welcome to Inbound 101. A one-stop shop, for learning all there is to know about the very basics of inbound, right the way through to providing all the resources you’re ever going to need. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.82″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off”][et_pb_row custom_padding=”0px||0px|” custom_margin=”0px||0px|” padding_top_1=”0px” padding_bottom_1=”0px” admin_label=”Row” _builder_version=”3.0.82″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ padding_bottom=”0px” padding_top=”0px” parallax=”off” parallax_method=”on”][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code admin_label=”Code” _builder_version=”3.0.82″ text_orientation=”center” custom_margin=”50px|||”]<script charset="ISO-8859-1" src="//fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_46s4gdiwot videoFoam=true" style="height:100%;width:100%"> </div></div></div><script src="//fast.wistia.net/assets/external/E-v1.js" async></script>[/et_pb_code][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.47″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off”][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.92″ text_font_size=”18px” text_line_height=”44px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_font=”||||||||” header_2_font=”||||||||” header_2_text_color=”#000000″]

What is inbound marketing and is it a good fit for my business?

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If you’re completely new to inbound marketing, this introduction will give you a better idea of what it’s all about, and whether it’s the right way forward for your business. Below, we’ve covered everything from the technical definition of inbound, to books,agencies, inbound strategies, certification, software and ROI, along with 5 reasonsinbound might not work for you.

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What kind of results can I expect from inbound?

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If you’re unsure what to expect from investing in the inbound marketing methodology, this section will help you get a better picture of what’s really involved. Below, we’ve covered topics such as who’s responsible for content creation, as well as the kind ofresults you can expect to see from inbound, and when you can expect achieve them.

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What is an inbound marketing agency and how do I choose one?

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If you’re thinking about using an inbound marketing agency, this section’s got you covered. It gives you advice on hiring an inbound agency of your own, as well as a run-down of 8 of the best inbound marketing agencies around – so you can decide which one might be best for your business.

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WHAT WE DO

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HOMEPAGE
ABOUT US
PROBLEMS WE SOLVE
SUCCESS STORIES
INBOUND MARKETING
CUSTOMER CENTRIC WEB DESIGN
WORKSHOPS
PRIVACY & COOKIES  

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RESOURCES

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HEALTHCARE MARKETING

CONSTRUCTION MARKETING

HOME IMPROVEMENTS MARKETING

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GET IN TOUCH

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Selkirk Office
9 Tower Street
Selkirk Scotland
TD74LR
PHONE 01750 21379

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SOCIAL

[/et_pb_text][et_pb_social_media_follow background_layout=”dark” url_new_window=”off” follow_button=”on” _builder_version=”3.0.92″ link_shape=”rounded_rectangle”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/StargazerDigital/” _builder_version=”3.0.47″ background_color=”#3b5998″ bg_color=”#3b5998″ link_shape=”rounded_rectangle” follow_button=”on” url_new_window=”off”] facebook [/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/company/stargazer-digital” _builder_version=”3.0.47″ background_color=”#007bb6″ bg_color=”#007bb6″ link_shape=”rounded_rectangle” follow_button=”on” url_new_window=”off”] LinkedIn [/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/wearestargazer” _builder_version=”3.0.47″ background_color=”#00aced” bg_color=”#00aced” link_shape=”rounded_rectangle” follow_button=”on” url_new_window=”off”] Twitter [/et_pb_social_media_follow_network][/et_pb_social_media_follow][et_pb_code _builder_version=”3.0.92″]<div class="ss-partner-certification-badge" data-badge-shape="ribbon" data-badge-width="300"></div><!– [et_pb_line_break_holder] –><script type="text/javascript"><!– [et_pb_line_break_holder] –> var ss_cid = 'MzawMDEzNjI2BAA';<!– [et_pb_line_break_holder] –> var ss_domain = 'https://koi-3QNBX6BI2I.marketingautomation.services/';<!– [et_pb_line_break_holder] –></script><!– [et_pb_line_break_holder] –><script type="text/javascript" src="https://koi-3QNBX6BI2I.marketingautomation.services/client/partner-cert.js" async></script><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –><noscript><!– [et_pb_line_break_holder] –><a href="https://sharpspring.com" target="_blank"><img width="300" height="150" src="https://app.sharpspring.com/includes/img/partner-cert/ribbon.png"></a><!– [et_pb_line_break_holder] –></noscript> [/et_pb_code][et_pb_image src=”https://www.stargazerdigital.co.uk/wp-content/uploads/2017/12/founding-member.png” _builder_version=”3.0.92″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section]