0131 5640243

I Just Don’t Understand SEO

Have you heard that your business needs to be doing SEO but you’re not actually sure what it is?

Many businesses think SEO is how they get more sales from their website. They understand that people research and buy their products more online than any other means but are not sure how to capitalise on this.

I’m sure you have carried out your own research and SEO keeps coming up as the solution to your online worries.

Does this sound like you?

Then hopefully I can help you to understand more about what it is and how it can help your business.

What exactly is SEO?

The reason SEO is on the lips of so many businesses these days is because it is an excellent way to get traffic to your website.

But before we go any further let me first explain what SEO is.

Basically SEO is the art of making the content on your website as helpful as possible to your target market. You do this by understanding their needs and wants and then addressing their problems in a language they understand.

Some will tell you there is more to it than that but in simple terms that is all there is to it.

If you are considering SEO then there is a good chance you will have many questions, we have found that most of our customers have found that the following links answer most of the important questions they have.

So, do you need SEO?

Yes you do, this is how your prospects will find you, therefore if you don’t show up in search then people won’t find your business.

However SEO on its own won’t get you leads and sales, you need to think in terms of a more complete solution.

Simply because people come to your website doesn’t mean they will turn into leads and sales.

You need to perhaps consider Inbound Marketing which is more of a complete solution.

Inbound marketing helps you attract, convert, close and delight your prospects. SEO falls under the attraction part of Inbound Marketing. It’s what you do after this that really counts.

If you are experiencing any of the above challenges then maybe Inbound Marketing can help.

If you would like to discuss how we can help you use SEO as a part of Inbound Marketing and help your business grow why not get in touch below.

GET IN TOUCH

Edinburgh Office
2-8 Blackrock House
Millar Crescent
Edinburgh EH10 5HW
PHONE: 0131 5640243

Selkirk Office
9 Tower Street
Selkirk Scotland
TD74LR
PHONE 01750 21379