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I Don’t Fully Understand Inbound Marketing

Does Inbound Marketing sound like it may be for you but you don’t fully understand what it is? I’m sure you have heard of many ways that you can get more business from your website but understanding it all can be hard.

All you really want to do is get more sales and want to be sure you are investing your money in something that is going to help you grow your business – right? Inbound Marketing is not for everyone and by understanding more about it will help you decide if it is a good fit for your business.

Extensive research has shown that the businesses that fully understand inbound and embrace it the most see the most success with it. Simply put Inbound Marketing is a way for companies to attract, convert and close more business. Yes but what does that actually mean?

Your customers have questions that they no longer ask your Sales Agents, they now look to Google and social media to give them the answers. The buyer now has the power, the power to do their own research and to decide what company to use. It is estimated that 60% of the buying decision is made before your prospects even call you.

You need to be helping these people make their decisions by creating content that answers their questions at every stage of the buyers journey. This content can then be used to help prospects become leads and sales. This builds brand authority and trust, sales copy won’t.

But is Inbound Marketing for you?

If your prospects have questions then yes it is for you. If your prospects need lots of information before they make a buying decision – then Inbound is for you. You can do Inbound yourself and save quite a lot of money in agency fees at the same time.

To get started with Inbound it is as simple as starting to listen to the questions that your potential customers are asking and simply answer them. Of course there is a lot more to it than that and you may want to hire an good agency to receive the full benefit.

The costs for this can range from £2,000 to £10,000 per month, so for this reason if your annual turnover is lower than £100,000 then maybe Inbound is not for you. Other reasons you may not want to consider Inbound are:

  • Small margins
  • Your customers don’t require much information to make a purchase
  • You are not invested in the Inbound Marketing methodology
  • You don’t have time to invest in your Marketing
  • You expect results straight away

Inbound Marketing will allow you to demonstrate actual ROI (Return on Investment) of your Marketing. What this means is that you will know what kind of revenue your marketing is actually generating, you will know what works.

Not only this but Inbound can give you a steady stream of leads and sales that help you reach your revenue goals. If you are considering Inbound then I’m sure, like your potential customers, you will have many questions. In our experience the questions our clients find important to them can be found on our Inbound Marketing page.

Alternatively if you would like to discuss the benefits Inbound Marketing could bring to your business then why not arrange a chat with one of our Inbound Marketing consultants below.

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2-8 Blackrock House
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Edinburgh EH10 5HW
PHONE: 0131 5640243

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Selkirk Scotland
TD74LR
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