How Long Should Your Website Redesign Take?
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Rome wasn’t built in a day, and neither was your website – but how long should your redesign take?
If you’ve made the decision to redesign your website because it isn’t performing as it should, then the next step is to work out what needs to be done to make it better – including hiring the right developer for the job.
If you’ve been paying attention to my blog recently, you probably already know the 7 Questions to Ask Before Hiring a Web Developer.
But you should also have a good idea of how long it should realistically take to redesign your website.
Below, I’m going to give you a better idea of what to expect, and what can affect the timescale of your website redesign.
Do your research first
The first thing you need to do is look at how your website is currently performing, and how your visitors are interacting with it. Are they getting lost? Perhaps they’re put off by some of your content, or confusing navigation.
You need to pay close attention to your buyer personas, and ensure your content is customer-centric and focused enough to deliver the best possible experience.
You could always try conducting a survey to find out how your customers are rating your site, and what you can do better.
Getting all your research together before you even contact your developer will greatly reduce the amount of time that will be spent on your redesign.
Partial or complete redesign?
There’s more than one way to redesign a website, and the route you take will probably have a big impact on the kind of timescale you will be looking at.
For example, if you want to use a similar framework to your current design, but simply replace the graphics/logo and update the content, it’s a fairly simple job that may only take 1 – 2 weeks.
As a web developer, a lot of the time I can be inspired by elements from an existing website, to create something that still very much represents your business, but has more of an impact.
However, if you decide you need a whole new structure and need a lot of changes for your redesign, this could easily take three weeks or more – depending on the scale of the project.
Content and framework come first
I cannot emphasise enough how important it is to have your content written and pages mapped out before you go to a developer.
In essence, you need to know where you want your visitors to end up, and how your content is going to get them there. Is your current framework flawed, with dead ends that lead to nowhere?
Mapping this out will give your developer a better understanding of the goals of your website, and will reduce development time as well as any headaches or editing later.
After all, you’d hate to pay for a redesign, only to have to go back and change entire pages because it doesn’t fit with the content or framework you need, wouldn’t you?
Doing so could set you back an extra week or even more.
If you’ve recently decided a redesign is what your website needs, you need to think carefully about which elements you need to change, and do your research to back it up. It could be that your website only needs a partial redesign, which could take 1 – 2 weeks once all the research and content has been planned out.
However, if you want a complete redesign, with a whole new structure, it could take three weeks or more to complete your website – depending on the scale of the project.
To minimise time, have your content and pages mapped out beforehand, so that your developer can create the best possible experience for your customers.
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