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How Conservatory Suppliers can Use Inbound Marketing to Sell More

by | Jun 22, 2015 | Construction Marketing | 0 comments

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Selling conservatories can be a tough business, especially during low points of the year when sales tend to dip.

But what if there was an effective way you could increase your conservatory sales?

Inbound marketing is a tried and tested method that works for all types of businesses. You may be sceptical, but the statistics speak for themselves.

For instance, did you know inbound marketing can double the average site convrsation rate, from 6 per cent to 12 per cent in total?

And actually, customers who receive email newsletters – a key element of inbound marketing – spent 82 per cent more when they buy from the company.

That’s solid proof that inbound increases sales!

Below, I’m going to explain how you can use proven inbound marketing techniques to sell more conservatories.

How inbound marketing can help

As a conservatory supplier, you may currently be faced with low sales, with no steady stream of leads coming your way.

You may have even taken a few segmented steps to help increase your sales, but haven’t gotten the results you desire. Why is that?

If any of this sounds at all familiar, there’s a good chance you can benefit from the holistic approach that is inbound marketing.

Inbound marketing essentially changes the way you communicate with potential customers, so instead of pushing people away with sales-driven marketing messages, you’re pulling them in.

How it works

Inbound marketing’s methodology consists of four main stages: attract, convert, close, and delight. You can apply these stages throughout what we like to call the buyer’s journey.

By creating useful, informative and valuable content that is customer-centric, you are essentially empowering the customer to make the right decisions for them – instead of focusing on overly pushy sales pitches.

This helps to build trust and attract the right kind of people to your website; the ones that will actually be the most likely to buy your product.

How you can use inbound marketing to sell more

By now, you’re probably wondering how YOU can apply inbound marketing to your business.

Below, I’m going to tell you the steps you need to take in order for inbound marketing to start working for you:

  1. Take the time to understand your customers and create detailed buyer personas.
  2. Think about the kinds of challenges they face, and create quality content around it. Address their problems and answer their questions in the form of ebooks, blogs, infographics, videos, and more.
  3. Distribute that content via your blog, social media, and email.
  4. Educate your sales team to listen first, sell later. They should be able to use your content as a tool.
  5. Analyse your results to find out what’s working and what isn’t. Adjust accordingly.

By following the above steps, you should be well on your way to creating a successful inbound marketing strategy that will deliver the results you need.

TIP: If you like the sound of inbound marketing for your conservatory business, I’ve come up with ‘The Conservatory Supplier’s Guide to Inbound Marketing’.

Conclusion

If you’re struggling to increase sales and generate new leads, there’s a tried and tested method that’s guaranteed to deliver tangible results; it’s called inbound marketing. The inbound methodology focuses on pulling customers in with valuable content they will love, rather than pushing them out with overly pushy sales talk.

By taking the time to properly understand your customers and create detailed buyer personas, you can come up with quality content that hits the mark every time. You can then distribute your content to all relevant channels (such as your blog, email and social media) and educate your sales team to listen first, sell later.

Finally, analyse your results and monitor your progress – if something isn’t working, change it.

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