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How to Get the Best out of Your Digital Marketing Consultant

by | Aug 28, 2013 | Inbound marketing | 0 comments

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HELP! There’s a reason digital market consultancy is the new “it” topic in the field of business and marketing. The internet has become a seamless part of how companies operate, how people interact with one another, and how businesses reach out to clients. As unbelievable as it might sound, companies that use Twitter generate two times more leads than companies who don’t. Like it or not, the internet has become a part of business culture.

With the rapidly changing technologies that business owners and marketing managers face on a day to day basis, it’s only natural to feel a need to compete. For companies who aren’t sure how to make the most out of web-based marketing endeavours, this is where a digital market consultant comes into play. If the most your company has done in social media marketing is sign up for Facebook, it’s time to start considering outside help. Here’s how to get the most out of your digital marketing consultant.

Trust your consultant

Digital marketing consultants are trained to work with you and your company. They understand how to read a company mission and interpret it into a strategy for drawing in new clients. This means that a consultant can tell you what will work for you and what won’t, including what your target audience is most likely to respond to. Additionally, as a business owner or manager, it’s easy to get caught up on the inside of a company.

As someone who knows everything about how your business functions, it can be quite challenging to take a step back and look at your company and your marketing strategy from an outside perspective. A digital marketing consultant can come into your situation with fresh eyes in order to evaluate your business in an open-minded way. By allowing your consultant to present his or her views in an unbiased and honest manner, you can get a valuable peek into how others see you and your company.

Be prepared to act

When you bring in a digital marketing consultant, his or her main goal is to help you find a marketing strategy. Part of that job involves guiding you through the steps and giving you feedback as your campaigns progress. This means taking criticism with an open mind, listening to advice, and making sure things move forward in a timely manner. You’re not paying a consultant to give you ideas for the future; you’re paying a consultant to give you ideas to help you now.

Strategies for web-based marketing are constantly evolving. If you wait to take your digital marketing consultant’s advice, it may be too late. Every second you’re not doing your best to follow leads is another second your competitors have to surpass you. If you commit to a consultant, commit to action. Don’t make the call until you’re sure you’re ready to move forward. Did you know that 80% of people prefer to get coupons, promos, and discounts from brands in social media than any other method? Now is the time to take a step forward.

Don’t shy away from change

Studies indicate that over 22% of marketing emails fail to reach a subscriber’s inbox. Whether their account is no longer used or a message is flagged as spam, it’s very possible almost a quarter of your leads aren’t getting where you want them to go.

Just because a campaign worked in the past doesn’t mean it’s the best strategy now. Be open to the change your consultant will bring rather than resisting it. The reason you brought in a third party is because your in-house strategies were not enough. If a professional says its time to retire the email blasts to everyone you’ve ever met, and instead send more personalised emails he’s probably right.

Especially for business owners and marketing managers who are unsure about how to proceed with web-based content, getting assistance from someone on the inside can be the leg up you need on your competition. By trusting your consultant’s advice, being ready to act, and being open to major changes to your strategy, you can let your consultant highlight the best your company has to offer. For many companies, seeking a digital marketing consultant’s advice can be a sizable step in the right direction.

Now it’s your turn

How could a consultant’s expertise benefit your company?

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