5 Essential Email Marketing Tools for Your Business
8

5 Essential Email Marketing Tools for Your Business

Are you looking for email marketing tools to help manage your business email list?

Email marketing tools make maintaining and building your email lists so easy, allowing you to separate them into different categories, and send relevant content, updates and offers to the people who will actually want to read them!

The good news is, there are so many affordable (and even free!) tools out there, however, the bad news is that you can spend all day looking at various email clients and still be none the wiser.

If you’re feeling a bit puzzled by all the different email marketing tools out there – and you don’t have time to look through them all whilst trying to run your business – don’t worry.

As a digital marketer, I’ve tested hundreds and hundreds of different email marketing tools, and so I thought I’d give you the benefit of my experience and list the best five here.

After all, it could end up saving you time and quite a few pennies!

1. WordPress

wordpress- email marketing tools

First thing’s first; there’s no point in getting software to help you manage and engage with your email lists when you have no great content to send them!

Did you know that WordPress now powers 26% of the web? So many users depend on it to put out their blogs and articles, and integrating a WordPress blog on your website is actually surprisingly easy!

Once you have your blog ready to go, you should be using it to answer your best customers’ questions, challenges and concerns. A good place to start is to think about some of the questions you hear from customers every day, and then answer each in a detailed blog post!

And there you have it; you’ll already have some helpful content to send to some of the people on your list!

2. MailChimp

screen-shot-2016-11-09-at-09-34-44

With lots of great, easy-to-use features and integration with various apps such as WordPress, Twitter, Facebook and Google, MailChimp is a popular tool used by small businesses and Fortune 500 companies alike.

It’s perfect for automating email messages based on what your visitors are doing on your website, and even better, you can sign up for a free plan which allows you to send up to 12,000 emails for as many as 2,000 subscribers each month. This is great if you’re a small business and just want to try things out.

However, if you have more subscribers, or want to take advantage of all of the features this tool has to offer (such as autoresponders) then you’ll have to sign up for one of the paid plans, which start at around $10 per month.

3. Autopilot HQ

screen-shot-2016-11-09-at-09-35-57

I personally really like Autopilot HQ, as it allows you to send very personalised messages, and add people to various different lists in such an easy-to-use platform. You can also connect various apps to automate tasks and monitor your data.

Autopilot HQ allows you to track your open rate, clicks and conversions in one visually pleasing dashboard, and it takes very minimal effort to make adjustments and watch your revenue go up. Even better, there’s a free trial, so you can try it out without any risk!

Another advantage of this tool is that you won’t necessarily need landing pages, because it will collect all the data you need from your contact form – however, I’d highly recommend using dedicated landing pages to increase your conversions.

However, the one problem with Autopilot HQ is that it doesn’t allow you to send a block of emails out as soon as one of your blogs is published, whereas MailChimp does, so unfortunately you need both. It also doesn’t allow for RSS-to-email, which is a bit of a problem.

4. GetResponse

screen-shot-2016-11-09-at-09-37-05

Next on our list is GetResponse, which in my opinion is the best all-rounder when it comes to email automation and just doing everything you need in one package – you can even create landing pages!

It’s also worth mentioning that they are the first email marketing service to actually help you create your own webinars, for even more engagement with your email lists – I just love the idea of this, and it looks really easy to use!

You also have slightly more to choose from in terms of pricing options compared to the likes of MailChimp, and GetResponse also comes out slightly more cost-effective.

5. HubSpot

screen-shot-2016-11-09-at-09-38-02

Finally, if you want a good end-to-end enterprise solution, and can afford to spend a minimum of £6,000 per year on a marketing platform that can give you email automation, detailed reports and analytics, landing pages and various other tools, HubSpot is the solution for you.

I’ve personally been a HubSpot partner in the past, and not only is it a great platform to use, but the team are really helpful and will be on-hand to give you lots of help and advice with your marketing efforts.

TIP: If HubSpot seems a bit on the pricey side, another option is LeadSquared, which does a lot of the same things at just a fraction of the cost.

Conclusion

I hope you’ve found my insights useful when it comes to choosing good email marketing tools for your home services business – it’s really so important to keep your email lists engaged with great content, and these tools just make life so much easier!

If you have a question about any of the tools above, please feel free to leave a comment below, and I promise to do my best to help you out!

Share The Love
Kevin Gallagher
 

Just someone who likes to help hard working business owners get the business and sales they deserve.

Click Here to Leave a Comment Below 8 comments
Domnick - last year

Nice roundup. I know some tools that are listed in your blog. But I’ve been using Apptivo. For my experience, I found many interesting things and also done fabulous activities with help of this tool. Check this out.

Reply
    Kevin Gallagher - last year

    thanks Domnick I will be sure to take a look at that tool. Glad your getting value from it

    Reply
Gabriela Tanuri - last year

Hi Kevin great list! Nice overview. I have been working with Pipz, a customer journey automation platform and have found very interesting. It’s surprisingly complete. It has amazing features like Customer Engagement Index and Business Inteligence.

Reply
    Kevin Gallagher - last year

    Hi Gabriela, great to hear from you, I have heard of this software but it is been in beta for over a year and I am still waiting on my invite. So can’t really recommend it until I can get in there and take a look.

    Reply
gabriela tanuri - last year

Hi Kevin, thanks for your answer! I totally agree with you. The product is set to be launch in the first quarter of 2017. I will let you know when it’s available for a trial, ok?!
Cheers.

Reply
    Kevin Gallagher - last year

    I see that you actually work for the company so your are recommending your own product?

    Reply
Charlie - last year

Great roundup. I’ve had the chance to work with almost all tools on this list and they are definitely at the top! 🙂 GetResponse also has marketing automation features (as if it wasn’t already an all-in-one marketing tool, right?)

Reply
    Kevin Gallagher - last year

    It is a great tool that is for sure, however it is missing some key automation features.

    Reply

Leave a Reply: