Are you looking for content marketing companies in Edinburgh?
As part of our ‘Best of Edinburgh’ series of blog posts, I want to now turn our attention to content marketing in Edinburgh.
Unfortunately, finding dedicated content marketing firms in Edinburgh can be a bit tricky – let me explain
Content marketing, as a service, is still fairly new, and many digital agencies are offering this service as part of an overall package (as they should be). So, finding one that is solely dedicated to content marketing in Edinburgh is tough.
If you truly want to find a dedicated content marketing agency, you’d be better searching for “inbound marketing agency” as, in my opinion, this is where some great work in content marketing is being achieved.
Although it may be slim pickings for companies solely dedicated to content marketing services, you may find this list of top content marketing agencies in Edinburgh to be helpful.
These guys have a very impressive collection of clients, and content marketing is one of their main focuses. They have worked with Tesco, Thomson holidays and eBay, amongst others.
I did find it difficult to learn more about the company on their website, but what I did learn is that they do have a large team of professionals with six content specialists as part of their digital team.
Address: The Sugarbond, 2 Anderson Place, Edinburgh, EH6 5NP
Phone number: (0131) 554 2333
Opening hours: 9am – 5pm, Monday – Friday
Reviews of Caliber:
“We see them as a team which has truly gone above and beyond the call of duty, ensuring our SERP recovery and steady growth, helping us meet our overall business objectives.” — Ian Crawford, Marketing Manager – Holiday Hypermarket
“The content Caliber developed succeeded in reaching close to 1 million people, and drove a significant boost in ticket sales for the 2013 festive season.” — Alex Towers, Client Marketing Manager – Ticketmaster
“We had an urgent need to get content translated into several languages, and Caliber delivered high quality translations on very short notice for an excellent price.” — Barry Adams, Pierce Communications
See these reviews and more on Caliber’s official homepage.
2. 8 Million Stories (8MS)
You just have to love this name. 8MS understand that content is the heart of any digital marketing strategy and also have worked with some really well-known brands.
Their process is clearly defined on their website, and they seamlessly connect content marketing with digital strategies.
Address: 15 Queen Street, Edinburgh, EH2 1JW
Phone number: (0131) 202 0360
Opening hours: 9am – 5:30pm, Monday – Friday
(no reviews available)
Although Hookson is more of a complete digital agency they do offer content marketing Services and have some good case studies demonstrating the content they have created for their clients.
At least at the time of writing this, they are also the sole provider of customer copywriting services to Scottish Enterprise.
Address: 30 Annandale Street Lane, Edinburgh, EH7 4LS
Phone number: (0131) 524 7940
Opening hours: 9am – 5:30pm
(no reviews available)
4. Juggling Swords
Juggling Swords claims to be a content marketing company with digital marketing and PR at the heart of everything they do. Not only do they offer content creation and strategies, they’re also on-hand to offer social media management and PR work.
From their website: “Behind every great business is a great story. Let Juggling Swords tell yours.”
Address: Suites 1&2, 47B Bridge Street, Musselburgh, EH21 6AA
Phone number: (0131) 665 5997
Opening hours: 9am – 5pm
Reviews for Juggling Swords:
“Juggling Swords have provided us with an excellent content marketing service for our start-up. Friendly and communicative, John has been a huge help in getting our name out there for the all-important first season, and the bookings have been flowing in.” — David SF, Managing Partner, Kennacoil
“Juggling Swords have been key to assisting our company in the next stage of growth. Content marketing is essential for any business. Brand awareness and sales have increased and a reduction in print marketing costs has been achieved since we started working with them. I have no hesitation in recommending their services.” Viv Muir, CEO of NB Gin
See these reviews and more on Juggling Sword’s local Google listing.
Attacat is, again, more of an all-round internet marketing company. Their website mentions their client success stories also with their increase in conversions, and decrease in cost per leads – all what I like to hear. They also have clear pricing which really helps.
Content marketing is including in their list of services, and they should be able to create a tailored package based on what you need for your business – with no minimum contract. They also have a 95% year-on-year client retention rate, which is a very good sign that customers are happy with what they do.
Address: 3rd Floor, 86 George Street, Edinburgh, EH2 3BU
Phone number: (0131) 220 1441
Opening hours: 9am – 5pm
Reviews for Attacat:
“They’ve kept the deadlines, they’ve kept the timing and they’ve really given us something we can take away and implement ourselves. So, thoroughly recommended.” — Helen Bray, Marketing Director, the Knowledge Transfer Network
“We are delighted with the work that Attacat has provided us and we’re excited by with the progress being made.” — Alistair Lothian, Director of Len Lothian
“What an amazing transformation Attacat have made to my business. They have delivered as promised.” — Gill Barker, Bespoke Weekends
See these reviews and more on Attacat’s client page.
Please remember that you don’t want to create content for the sake of it. You may think you have a great list of topics to write about but your customers may not be as interested as you think.
Use topics that your customers actually care about and match up to the questions they are typing into Google. This is the biggest tip I can give you when creating content.
I believe every piece of content has to justify itself in contributing to increased sales. To say that it is increasing brand awareness is rubbish, in my opinion, and won’t affect your bottom line.