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How Inbound Marketing Attracts Visitors &Nurtures Them Into Customers

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nurture

Every business experiences the same challenges when it comes to generating leads online. There just doesn’t seem to be enough leads and some of the leads that do come through are either not relevant or are not ready to buy.  According to HubSpot, only 50% of leads are qualified but not ready to buy.

So what do you do? Continue reading

How to Optimise your Lead Nurturing Campaigns

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Dragster Engine Optimizing Now, you are almost ready to press the go button for that powerful lead nurturing campaign that will revolutionise your business marketing efforts. Just a few more tweaks to consider. Continue reading

6 Steps to Setting up a Lead Nurturing Campaign

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GET YOUR FREE ESSENTIAL WEBSITE CHECKLIST FOR HOME IMPROVEMENT COMPANIES

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Step

Step one: Check your messages

If you are already sending out marketing emails, step back and look at the message you are sending your leads. A golden rule is not to send any emails that are really dressed up sales material. Continue reading

Your Essential Guide to Lead Nurturing

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GET YOUR FREE ESSENTIAL WEBSITE CHECKLIST FOR HOME IMPROVEMENT COMPANIES

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[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”|0px||” custom_padding=”|0px||” disabled=”off”] [leadsquared-form id=”11322″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

Sherpa

What is lead nurturing?

Also called marketing automation, drip marketing or an auto responder, lead nurturing is sending a series of automated messages to a lead to gauge the best time to hand them to the sales team as a prospective customer. Continue reading

How to Measure Success of your Lead Nurturing Campaigns

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GET YOUR FREE ESSENTIAL WEBSITE CHECKLIST FOR HOME IMPROVEMENT COMPANIES

Discover the 25 most important points your website must have to maximise the number of qualified leads you receive.
Subscribe to the Stargazer blog and get your free copy right now →

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Laboratory Setting up your auto responders is most but not all of your lead nurturing campaign. Last, but by no means least, is measuring your campaign performance. To work out if the campaign has hit the mark, you need to decide the targets and set out the metrics to measure for success. Continue reading

7 Magnificent Ideas for Creating Lead Nurturing Content

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GET YOUR FREE ESSENTIAL WEBSITE CHECKLIST FOR HOME IMPROVEMENT COMPANIES

Discover the 25 most important points your website must have to maximise the number of qualified leads you receive.
Subscribe to the Stargazer blog and get your free copy right now →

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One of the themes throughout the lead nurturing guide  is generating the right content for your lead nurturing campaign. If you are not a professional content writer, you need to have some idea of what to put together for your leads to read on your web site and in your auto responder emails. Continue reading

What is a Lead Scoring System and How Does it Lead to More Sales?

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Numbers

One of the problems sales teams have is determining how hot a lead actually is, as not every lead your sales team receive is ready to buy. Some may only be researching which company is the best to use. Continue reading

How to Increase Website Leads the Smart Way

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Queue

People tend to think that a good way to increase website leads is to add more traffic to the mix so they increase their advertising spend on services that bring them traffic. This could involve buying more advertising on Google, increasing their SEO budget or spending more on Facebook ads. Continue reading

3 Advantages of Lead Nurturing that will Make your Customers Smile

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communication

Fact:  Successful lead nurturing will turn more of the visitors to your website into customers.

I really hope this first sentence has caught your attention and has motivated you to read the whole of this article as this will help you Continue reading

The Four Lead Nurturing Stages Every Business Should Know

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lead nurturing stages

Lead nurturing is a very effective way to turn more of your website visitors into leads and customers. 95% of your traffic does not convert. If you do not nurture these prospects into leads, then these potential customers will just end up buying from your competitor. Continue reading