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Why Your Old Healthcare Marketing Model Won’t Work in 2015

[et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#01b2eb” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_post_title admin_label=”Fullwidth Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”on” featured_placement=”background” parallax_effect=”on” parallax_method=”on” text_orientation=”center” text_color=”light” text_background=”on” text_bg_color=”rgba(119,119,119,0.81)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” title_font_size=”70px”] [/et_pb_fullwidth_post_title][/et_pb_section][et_pb_section admin_label=”Section” global_module=”11380″ transparent_background=”off” background_color=”#eafaff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px||0px|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_id=”ds_down_arrow_section” module_class=”ds_down_arrow_section” disabled=”off”][et_pb_row global_parent=”11380″ admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”1″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”blog subscribe” background_layout=”light” text_orientation=”left” text_font_size=”18″ text_text_color=”#000000″ text_line_height_last_edited=”on|phone” use_border_color=”off” border_style=”solid” custom_margin=”|0px||0px” custom_padding=”|0px||0px” disabled=”off”]

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healthcareTimes change and you have to change with them or you may not be here in five years. This isn’t so much about changing the way you market your healthcare business but more about changing the way you think.

I’m going to show you why what you are doing is not working anymore and what you should be doing to grow your healthcare business in 2015 and beyond. Continue reading

What I have Learned from my First Two Years in Business

[et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#01b2eb” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_post_title admin_label=”Fullwidth Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”on” featured_placement=”background” parallax_effect=”on” parallax_method=”on” text_orientation=”center” text_color=”light” text_background=”on” text_bg_color=”rgba(119,119,119,0.81)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” title_font_size=”70px”] [/et_pb_fullwidth_post_title][/et_pb_section][et_pb_section admin_label=”Section” global_module=”11380″ transparent_background=”off” background_color=”#eafaff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px||0px|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_id=”ds_down_arrow_section” module_class=”ds_down_arrow_section” disabled=”off”][et_pb_row global_parent=”11380″ admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”1″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”blog subscribe” background_layout=”light” text_orientation=”left” text_font_size=”18″ text_text_color=”#000000″ text_line_height_last_edited=”on|phone” use_border_color=”off” border_style=”solid” custom_margin=”|0px||0px” custom_padding=”|0px||0px” disabled=”off”]

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The first thing I have learned is that it is a lot harder than I thought!

If you don’t have experience in sales or have people in your business that do, then it’s going to be even harder.

I started in business with a clear idea of what I was going to do. I was going to create a company that was going to give our clients an amazing service that will really make a difference to their business. Continue reading

Clinic Marketing: Why 2015 is Going to be Your Best Year for Sales Yet

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[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”|0px||” custom_padding=”|0px||” disabled=”off”] [leadsquared-form id=”11322″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

34478992_sThe New Year is typically a time for new resolutions and fresh starts. Now is a good time for me to talk to you about you’re clinic marketing.

Following some of my advice could result in more patients through the doors for you this year more so than any other.

However this will mean you making some changes and there is no better time to make a change than right now.

You have to start to think about being helpful in every way you can to your prospecting patients. Continue reading

1

How to Conduct A Website Audit: The deltaDNA Story

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[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”|0px||” custom_padding=”|0px||” disabled=”off”] [leadsquared-form id=”11322″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

If you are a SAAS company or are looking to improve the performance of your website I am pretty confident that you will find something useful in this research. Continue reading

So You Want to Be a Healthcare Thought Leader? Follow these 8 Steps

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healthcare-thoguth-leadershipWith the healthcare industry constantly expanding and becoming more diverse than ever, how can one establish thought leadership in healthcare marketing?

It’s a question many healthcare businesses both large and small are currently asking, and we’re going to take a look at just some of the ways you can establish yourself as a thought leader in the continually evolving industry that is healthcare.

What makes good thought leadership, anyway?

Thought leadership is generally born out of finding a way to strategically differentiate yourself from the cacophony of corporate voices, and proving your worth in a saturated industry.

Another way of looking at it is this: imagine there’s a constant discussion going on, with a number of voices all clamoring to the spotlight to be heard. Thought leaders are the ones that add to the ongoing dialogue, rather than distracting from it.

True thought leaders end up becoming more valued than businessess who are simply trying to push a product or generate sales, but unless you get lucky, it takes more than just a blog published in the right place and the faith that people will like it and somehow place your firm on an escalated pedestal of praise. Continue reading

How Healthcare Marketers Can Turn Tire Kickers into Hot leads

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What is the best way for healthcare marketers to adapt in an industry that is constantly evolving?

It’s a good question, and the best answer is to put more focus on lead nurturing. In this blog, we’re going to explain why, and how to do it.

The challenges of healthcare marketing

The constantly evolving landscape of the healthcare industry means that marketers need to work to stay ahead of the game. Everything from the way healthcare companies market products and services, right up to the changing needs of consumers and businesses leaves marketers struggling to gain visibility in their chosen target market.

In the healthcare industry, marketers are often responsible for dealing with vital information to help their audiences make important health and lifestyle choices, which means becoming a thought leader is more important than ever. However, it’s becoming more and more difficult to do so in a regulated and constantly evolving industry.  Continue reading

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The Secret Untapped Google Audience for Laser Eye Surgeons

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[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]

secretDo you use Google ads to promote your eyecare business?

Did you know there is an untapped Google audience your competitors are not using?

Many directors in eyecare that I speak to spend £1,000’s each month on Google advertising. Google paid ads are a great way to get traffic to your website instantly.

But is it the right kind of traffic?

Google ads work best with people who are ready to buy. The problem is that most people are not. Most people will visit your website then leave and never return.

That doesn’t sound like a good ROI on the click you paid to Google. Continue reading

Healthcare Professionals! Are You Wasting Time on Leads that don’t Convert?

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[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”|0px||” custom_padding=”|0px||” disabled=”off”] [leadsquared-form id=”11322″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

clockAre you generating a good amount of leads?

But then not converting them into patients?

If so you may find this article helpful, even if you are not in the healthcare industry you will find some good tips on how to cut down the time you waste with people who are just not interested in using your services.

I was recently speaking with a Director of a Private Hospital and he told me that cutting through all the leads to find people who are actually interested in their services was one of the biggest challenges for them.

I like to focus on real challenges real people are having on this blog so I thought I would talk today about ways you can spend more time talking to the right people who visit your website.

Below I have detailed some reasons why your leads are not converting and ways to improve the quality of leads. Continue reading

Healthcare Marketing: Are your Google Ads Putting the Cart Before the Horse?

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horseAre you spending £100s or even £1,000s on Google Ads?

Does your healthcare business see good returns on this investment?

With the healthcare industry spending more on advertising than any other industry, it surprises me to see how many of them are doing it the wrong way round.

The internal conversation goes something like this:

Mr Owner: “We need to get traffic to our website so we can generate more patients.”

Marketing manager:  “Why don’t we create Google ads to drive instant traffic to our website? This will get us more patients.”

Mr Owner: “Great, let’s do that.”

The challenge with this scenario is that what you are effectively doing is paying to send traffic to your website that clearly can’t handle turning them into patients.

I like to use the analogy of you wouldn’t pay good money for leads and then pass them onto your worst sales person to close. Continue reading

7 Essential Ingredients of a Successful Private Hospital Website

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[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”|0px||” custom_padding=”|0px||” disabled=”off”] [leadsquared-form id=”11322″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

ingredientsIs your hospital website turning patients away?

Does your hospital website even generate patients?

These are two very important questions every private hospital needs to ask itself when it comes to healthcare marketing. If you are a Marketing Manager or a Director of a private hospital then you will find the information in this article helpful.

I propose to help you improve your patients experience when they visit your site and help you generate more patients from your website.

Why? Because 58% of consumers find out about your hospital from your website. Continue reading

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