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1

How to Find the Best Digital Agency in Edinburgh

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Are you looking to invest in digital agency for your business? Perhaps you want more leads and sales to grow your business, and in order to do that effectively, you need an experienced digital agency in Edinburgh to take the lead and light the way forward to success.

In this blog post, I’m going to talk about:

  • How to get a digital marketing strategy for your business
  • 10 questions to ask a digital agency
  • 7 of the best digital marketing agencies in Edinburgh, and;
  • What can make your relationship with a digital marketing agency fail (and how to avoid it) Continue reading
1

How to Conduct A Website Audit: The deltaDNA Story

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Discover the 25 most important points your website must have to maximise the number of qualified leads you receive.
Subscribe to the Stargazer blog and get your free copy right now →

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”|0px||” custom_padding=”|0px||” disabled=”off”] [leadsquared-form id=”11322″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

If you are a SAAS company or are looking to improve the performance of your website I am pretty confident that you will find something useful in this research. Continue reading

(Ratings/Reviews) Where’s the Best Email Marketing Companies in Edinburgh?

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Discover the 25 most important points your website must have to maximise the number of qualified leads you receive.
Subscribe to the Stargazer blog and get your free copy right now →

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”|0px||” custom_padding=”|0px||” disabled=”off”] [leadsquared-form id=”11322″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

email-marketingIs your email database full of uninterested people?

Is your Edinburgh business needing help getting the right people to open your emails?

Email marketing is often a misunderstood marketing channel but can be your best source of leads and repeat business.

If your are an Edinburgh business and you want to increase the size of your email database or increase your open rates then perhaps you’ll turn to email marketing services for help.

In this final best of Edinburgh series I apologise if you came to this post looking for a list of email marketing services in Edinburgh, as you may be disappointed.  Continue reading

2

(Reviews/Ratings) Best Social Media Management Agency In Edinburgh

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Subscribe to the Stargazer blog and get your free copy right now →

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”|0px||” custom_padding=”|0px||” disabled=”off”] [leadsquared-form id=”11322″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

social_mediajpgHave you heard that you must be doing social media?

Are you looking for the best company to help you in Edinburgh?

In this penultimate post on the best of Edinburgh series we look at social media management agencies in Edinburgh.

When I speak to businesses they ask me about social media and how important it is. My answer is always the same and it goes something like this.

Social media is just a small part of your marketing strategy and social media on its own won’t increase sales and revenue for your business. Continue reading

Content Marketing Edinburgh: 5 of the Best Companies to Look Out For

Are you looking for content marketing companies in Edinburgh?

As part of our ‘Best of Edinburgh’ series of blog posts, I want to now turn our attention to content marketing in Edinburgh.

Unfortunately, finding dedicated content marketing firms in Edinburgh can be a bit tricky – let me explain

Content marketing, as a service, is still fairly new, and many digital agencies are offering this service as part of an overall package (as they should be). So, finding one that is solely dedicated to content marketing in Edinburgh is tough.

Continue reading

(Reviews/Ratings) The Best PPC Companies in Edinburgh That Are Worth A Click

Need help generating traffic to your website?

Does your Edinburgh business need to increase revenue?

If the answer to these questions is yes and let face it in most cases it is then a well targeted Google ads campaign may be the answer.

I was recently in the market for a new computer as my windows machine kept freezing and giving me poor performance, which was common for all the computers I have had, as they have all been windows machines. Continue reading

5

Stop Wasting Time on Poor Leads: The Importance of Buyer Personas

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GET YOUR FREE ESSENTIAL WEBSITE CHECKLIST FOR HOME IMPROVEMENT COMPANIES

Discover the 25 most important points your website must have to maximise the number of qualified leads you receive.
Subscribe to the Stargazer blog and get your free copy right now →

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”11380″ admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”|0px||” custom_padding=”|0px||” disabled=”off”] [leadsquared-form id=”11322″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”|25%|0px|25%” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

personaAre the leads that your website generates of poor quality?

If so I can tell you why and offer ways to change this.

I work with many Sales and Marketing Directors and they tell me that a lot of their leads are of poor quality.They tell me that their sales team are wasting time on people who are simply not interested.

This costs money and they want a way for their sales team to be spending time only on prospects who are actually interested.

Does this sound familiar?

Amazingly just 56% of B2B organisations verify valid business leads before they are passed to Sales. Continue reading

3

Quit the Cold Calling! How Inbound Marketing Brings Leads to You

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cold-callingDoes your business do cold calling?

Having trouble making it effective?

In 2007 it took on average 3.68 attempts to reach a prospect, today it takes 8 attempts to reach a prospect.

This is why most sales people give up when they cannot reach their prospects.

If your work is in sales then I’m sure you know the pitfalls of cold calling. I know myself as when we first started in business I did some of this kind of calling, but now, although we still do a lot of calling, they aren’t so cold anymore.

I will go back to that in a minute but first I would like to discuss the problems of cold calling. No one wants to cold call, we all want better ways to reach our prospects. Continue reading

5 Ways Your Edinburgh Business can Become an Authority in Your Industry

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no-title)What would it mean to you for your business to be an industry leader?

If I told you that thought leadership begins by doing one simple thing, would you believe me?

One of the biggest things I hear from CEOs and business owners in Edinburgh is that they want to become an authority within their industry.

How long do you think thought leadership takes?

Do you think that it’s important but it’s something you will get to at some point?

The truth is you will never get to it if you don’t start now, but it is a lot easier than you think. Continue reading

Advice to CEOs Who Worry Marketing Won’t Solve Their Unique Problems

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fingerprintAre your business problems unique?

Of course they are.

Worried that digital marketing isn’t being customised to your needs?

In my posts, I like to answer real questions that I hear from CEOs and I was having a conversation with a prospect the other day where I was explaining the benefits of inbound marketing.

I was describing how the inbound marketing methodology works and his concern was that it was not unique to his business problems and challenges.

His challenges were to increase awareness of his product and increase sales and leads. Continue reading