How To Create Ads Your Competitors Will Steal

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Category Archives for "Digital Marketing"

13 Ways to Generate Leads for Your Business

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Are you looking for some of the best content on how to generate leads for your business?

As an inbound marketer who specialises in leads this is something I get asked about a lot, and usually goes along the lines of: “I need leads for my business”

To make things interesting, I’ve personally evaluated and ranked the effectiveness of each of these 13 tips based on time, cost, effort, and the return you can expect, with a score of 1 – 5 (5 being the best). Continue reading

The Ultimate Guide to Marketing for Construction Companies

Are you looking for successful marketing tips for your construction company?

As a construction marketer, I’m often approached by companies who want to get more leads and sales to help grow their business with construction marketing, but just don’t have the tools or resources to know where to start.

I want to do my best to help, and I know that there’s simply so much great information out there – as long as you know where to look.

If only they had a constrcution marketing guide.

That’s why I thought I’d put together the best possible resource on marketing for construction companies, so you can have the best starting point and learn about the various marketing tips and advice out there – from all across the web. Continue reading

2

An Open Letter to all Digital Marketing Agencies in Scotland

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emails twice a month on digital marketing tips and tricks

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head-in-sandDear fellow marketers,

We need to talk. Things have changed and the state of our industry is in dire need of help.

We need to start sharing and caring more. We need to share all our secrets with each other.

Wait… what?

Continue reading

4 Business Networking Events in Edinburgh You Don’t Want to Miss

Looking to attend networking events in Edinburgh?

Looking to generate more business leads?

If you are a business owner or sales manager in Edinburgh then a good place to go to meet new people and build relationships with other businesses is a networking event.

I found this hard when I first wanted to get out there and meet new people. There are so many events in Edinburgh that trying to find the time to go to them all and see which ones were best was time consuming.

So I have put this list together to help you cut down on your research and give you some of my experiences of networking events in Edinburgh.
Continue reading

Which CEO Problems Can Digital Marketing Help Solve?

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emails twice a month on digital marketing tips and tricks

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listen

It took me some time to learn but it’s always wise to try to see things from other people’s point of view.  Everyone has problems that they need to solve and if you want to help someone solve their problems, you first must understand what the problems are and see it from their perspective. Continue reading

99% of Small Businesses fail at Digital Marketing, Be a part of the 1% that Don’t

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emails twice a month on digital marketing tips and tricks

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fail

One of the reasons Stargazer was created was because I wanted to help people grow their businesses. When we partnered with HubSpot we were very excited as we could create fantastic marketing campaigns that will really grow businesses.

If you are in sales you will know that when you speak to a prospect you are always qualifying them to see if they are a good fit. Continue reading

How to turn your Website into Your Biggest Digital Marketing Asset – Part 2

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emails twice a month on digital marketing tips and tricks

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digital-marketing-asset

Your website is your biggest marketing asset, you maybe just don’t know it yet. In this two part series we look at how I can help you to turn your website into your biggest digital marketing asset.

If you haven’t read part one you can read part one of the digital marketing asset series here. Go on, I will wait here until you come back.

Ready to go? Good then let me continue. Continue reading

2

How to turn your Website into Your Biggest Digital Marketing Asset – Part 1

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digital-marketing

In this two part series I will be taking a look at how you can turn your website into your biggest digital marketing asset. How you can turn your website into a virtual sales person that will generate you leads and sales for many years to come and at a much reduced cost.

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Digital Marketing Prices – How Much Should You Pay?

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There are a few posts on this subject out there already but with regards to digital marketing prices, the response is usually ‘it depends’. Well I am going to give you a straight answer and say:

 

Digital marketing prices start from around £9,000 –  £80,000 a year.

There you go, now that wasn’t too hard was it? The costs do vary greatly and I will discuss why a little later, but for now the biggest factors that influence price are the services you receive and the cost of the marketing automation software you use. Marketing automation software allows you to automate a lot of digital marketing, saving you time and money. Continue reading