Is Industry Knowledge Important in Content Creation?

Are you wondering if industry knowledge really matters when it comes to content creation? If you’re looking for someone to help with your content marketing – be it an content marketing agency, or a writer – it’s not uncommon to worry about whether they have enough experience writing about your industry. The good news is […]

How to Establish Market Presence For Your Business

Are you struggling to establish market presence for your business? Whether you’ve been going for a while, or you just started your business a few months ago and are still finding your way, it can be tough trying to establish yourself in the marketplace. Trust me; as a digital marketer, I’m approaching by businesses experiencing […]

5 Essential Email Marketing Tools for Your Business

Are you looking for email marketing tools to help manage your business email list? Email marketing tools make maintaining and building your email lists so easy, allowing you to separate them into different categories, and send relevant content, updates and offers to the people who will actually want to read them! The good news is, there are […]

B2B Content Marketing Strategies and Ideas That Get Results

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Are you looking for content marketing strategies and ideas to help you grow your business? Like SEO and social media before it, B2B companies are beginning to understand that they need content marketing to help them generate more business online – however, not everyone’s sure of exactly what it entails, or how to get it […]

Why Content Marketing Should be a Team Effort [To See the Best Results]

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Are you considering a content marketing approach for your business? As an inbound marketer, I get a lot of enquiries from businesses nowadays that have heard content marketing is one of the best ways to get more leads and sales – and with 46% of people reading blogs more than once a day, they’d be […]

How to Create Content That WON’T Go Viral but WILL Get Leads

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Do you think going viral is what makes a good piece of content successful? You may have read the title of this post and are now thinking: “Kevin, have you lost the plot? Is it not a GOOD thing for my content to go viral?” Because surely if a blog post or video gets a […]

What Makes Your Content Marketing Fail? [Free Tips]

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Want to get the most out of your content marketing? By now, we know that creating content is an essential part of a successful inbound marketing campaign, but unfortunately it takes a lot more than simply writing a few blog posts and hoping for the best. A good strategy is an essential tool to help […]

Thinking of Trying a Copywriting Service? Read This First

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Content marketing is absolutely vital for any successful inbound marketing strategy, but it can also be pricey. It’s easy for big companies to allocate 30% of their budget on content marketing, but what do you do if your small business simply can’t afford it?

The 7 Cardinal Sins of Content Marketing

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Writing is an art form. That’s true whether you’re writing a 150,000-word novel, or 450 words of content marketing. You may think the latter is less important, but certainly not where your customers are concerned. After all, a well-crafted blog post could make all the difference between pulling in a steady stream of leads and […]

How Much Should Content Marketing Really Cost?

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Quality content is absolutely essential for any successful inbound marketing campaign – but how much should it cost? Perhaps you’ve realised you need to start filling your blog with quality content marketing in order to fuel the amount of leads and sales coming into your business, but you simply don’t have the time to spend […]