Before you invest in anything it is always a great idea to do some research so you can get an idea of what kind of risks are involved and what kinds of rewards there are.
Inbound marketing is no different and you must find and read the best and most relevant books. The reason you have landed on this page is probably because you are looking for ways to learn more about inbound marketing. There is no better way to do that than by reading a good book.
I love my Kindle. I take it everywhere as it is the easiest way for me to consume books these days. I wasn’t always such a fan of the Kindle, as I loved the smell and feel of a real book in my hands. “There is no way you will get me to change!” I used to say.
My brother bought a Kindle for my Mum as a Christmas gift, at the time he did not realise that my Mum was slowly losing her vision as a result of her diabetes. This was a shame as my Mum has always loved reading.
So my Mum silently passed it onto me so not to offend and worry my brother. After a couple of days fighting with the ‘stupid thing’ I was hooked. So much so, I bought my wife one for her birthday soon after. She loves it too!
One of the books I talk about here is only available as an Ebook download but if you would like to read it on your Kindle I will show you at the end of this article how you can easily get a PDF onto your Kindle.
Why Should I read a Book on Inbound Marketing Anyway? What’s in it for me?
Bluntly put, inbound marketing is the best way for your business to succeed online. I am not going to give you a sales pitch because that’s the whole point of inbound marketing, there isn’t one. By arming your customers with the information they need to make an informed purchase and nurturing them through your sales cycle you will see an increase in leads and sales.
Book 1 – Inbound and Content Marketing Made Easy
This is by far the Best Book on Inbound Marketing I have read and in fact it is one of my favourite books of last year. It’s that good.
Marcus Sheridan, the author, has an addictive writing style that makes you just want to keep reading. When you are finished reading this book you will feel like his best friend. This is a rare talent only reserved for people who really know how to communicate through the written word.
This is not the longest book you will ever read but boy it is good. Marcus owns the largest fiberglass pool company in America and tells us how inbound marketing and Hubspot helped save his business and helped his website ‘River Pools’ become the most visited Pool website in the world. My post on How to generate leads for your business really helps drive home Marcus’s message in this book.
Marcus now runs his own inbound marketing company, The Sales Lion, which is where you can download this fantastic book. After you have read it you will be fired up and ready to embrace inbound with open arms.
If like me you also want to hear more of Marcus’s thoughts and ideas, you can listen to The Sales Lion great weekly podcast.
Book 2 – 6 Pixels of Separation
I must confess I have never actually read this book as I listened to it as an audio file purchased from ITunes. I used to have a three hour commute every day and listening to audio books really helped fill that void. I also listened to countless podcasts of inbound marketing.
For me, this book written by Mitch Joel was one of those life changing books. Mitch really gave me the kick up the arse I needed.
This technically isn’t a book about inbound marketing but it is a book about how to take advantage of blogging and the internet to compete in the digital age.
It teaches us that the barrier for entry is really low and anything can be achieved if you adopt a giving and teaching approach to business.
Just like Marcus, Mitch has an excellent weekly podcast by the same name as the book, where he interviews great minds within the industry.
Book 3 – Inbound Marketing: Get Found Using Google, Social Media and Blogs
This book is the most in depth book and will go into far more detail about inbound marketing than the others. It’s written by Brian Halligan and Dharmesh Shah, two of the most influential and knowledgeable people in inbound marketing today.
Both Brian and Dharmesh are co-founders of Hubspot, the world’s most famous inbound marketing software. In this book you will find a lot of case studies on companies and even music bands that have used inbound marketing to their advantage and thrived.
Although this book is full of great advice and teaches you a lot about inbound, I would still recommend you read Marcus’s book first as this will really get you interested in the subject from someone who has lived it. But I would recommend that you read this as well.
Book 4 – Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
This book goes into great detail about how to create effective content strategies to attract your business leads. Lee Odden is a great writer and really gets his message across well. Although I would say this book is not for beginners and can be a little overly technical at times. However, if you read the other books in this list first you will have no trouble following along with this one.
As content is a massive part of inbound marketing you will want to make sure you create a content marketing strategy that really answers your customer’s questions and addresses their pain points. Tell them what’s in it for them.
Book 5-The Marketing Agency Blueprint
I am really lucky to have two books that have really changed my life when it comes to business and I can easily say this is one of them. At first glance you may think that this book is not for you. However this book will teach you about how an inbound marketing agency should be acting.
It will show you how companies charge; it will also show you what to expect from an inbound marketing company.
I believe that we are your partners and the closer a relationship you have with your inbound marketers the more successful it will be. This book will also show you how great companies are being totally transparent in what they do and how they charge.
You should use this book as a guide to how you want your inbound marketing partners to conduct business.
Two Inbound marketing Books to look out for in 2013
There are a couple of books that are due out this year that are really worth a mention. The first one being Mitch Joel’s ‘Ctrl Alt Delete’. You remember Mitch from earlier with his book ‘6 pixels of separation’ and how much I said it influenced me. So I am very excited to read this book when it is released in the UK. Early reviews are sounding really good.
The second being Jay Baer’s book called ‘Youtility’ a book that explains how inbound marketing is not enough, you have to become a YOU-utility. This means you not only have to have great content but you have to become a utility. Having something that no one else has and people will use will really set your business apart from the rest.
How to Transfer EBooks or PDF to Kindle the easy way
If you do not have a kindle or have no intentions of buying one then you can skip this part but as I promised I will show you an easy way to transfer a PDF or eBook onto your kindle.
If you have ever tried to transfer a PDF to kindle you will understand how impossible it is to read. You probably just connected your Kindle to your computer or laptop and transferred it that way.
I feel your pain. There is an easier way. Did you know you can email a PDF straight to your Kindle?
If you login into your Amazon account and click on your account>manage your kindle.
You then want to click on personal document settings on the left hand column. Here you will see your kindle email address, if you don’t then you will need to set this up.
This email address is the one you want to send your ebook or PDF too. In the approved personal documents email list you should add your email address and make sure you always use this address to send the PDF to your kindle.
To send your book or PDF to your Kindle just attach the file to an email and make sure you put the word CONVERT as the subject line and this will convert the document to the right file to be viewed on a kindle. If you do not it will not display very well.
Then just click send and in a matter of seconds you will have your book on your kindle.
I really hope you go out and pick up some of these books and find these the Best Books on Inbound Marketing as you need to learn more about the subject of inbound marketing. Today’s businesses really need to be informed on how modern marketing works. I saw too many businesses in my day as an SEO manager not understanding how SEO works. This is understandable but inbound marketing turns the focus back on you and your company. People buy from people so put more of you into your marketing.
Have you started on the path of inbound marketing? Then share your thoughts below.
Still not convinced? Then tell us why.